article on the Forbes website explaining that Microsoft considered changing the name of its Internet Explorer (IE) browser due to negative perceptions of it.
Although it has 58% of the web browser market share there have been some issues with it having a bad reputation in the past due to issues with security in previous versions.
Personally, I don't think a re-brand would have made much difference, if you have a perception of something and don't like it a new name wouldn't make any difference and you probably still wouldn't use it. Another point is that you would also know that it's still developed by Microsoft.
I think most users of the Internet have their own favourite browsers be it Internet Explorer, Chrome, Firefox or another altenative, therefore why change from what you like to something else? As for me I need to use all of these browsers, mainly for testing that any websites that we develop work well in all, but in some cases certain sites will run better on one browser over another.
What do you think? Do you have a favourite browser that you use? Should Microsoft have changed the name of Internet Explorer to something else? I look forward to receiving your comments.