Here at Convallis Software customer feedback has played an important part in the development of our ConvallisCRM product.
ConvallisCRM has been developed and improved over many years and this improvement is ongoing, quite a bit in part to feedback received from our customers. The software started out as a very simple contact management solution but over time has been developed into a far more functional customer relationship management (CRM) solution.
One example of a feature that was integrated in the software following customer feedback is the 'personal' details section.
|Example of Personal information in ConvallisCRM|
This is just one example of how listening to your customers can allow you to improve a product or service, but don't forget that as businesses we may sometimes get negative feedback. This should also be acted on appropriately and can still help to improve your business product or service.